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Press Release

Media Alert

FOR IMMEDIATE RELEASE                                                         September 30, 2010

Media Contact: Peggy Hinz 
(805) 557-6791

Anthem Blue Cross Serves up Healthy Offerings 
 at The L.A. County Fair

Highlights will include celebrity fitness trainer Bob Harper from The Biggest Loser, and the Anthem Blue Cross HealthFair Bus offering free health screenings

Sept. 30, 2010 – Woodland Hills, CA  – Each fall, great food, an array of concerts, special shows and even pig racing draw people from around the state to the Fairplex in Pomona for the L.A. County Fair. This year, fair attendees should add the Anthem Blue Cross activity zone and HealthFair bus to their must see list on October 2 and 3.  

Anthem Blue Cross is raising awareness around the importance of health and wellness and demonstrating that you can still enjoy in all the Fair has to offer even indulging in great food there and year round. The key is moderation and incorporating a balanced diet and exercise throughout the year.

In the new Anthem activity zone, visitors can take advantage of a variety of fun hands on activities that families can do together including playing eight person ping pong, hopscotch and Nintendo Wii as well as jumping rope and hula hooping, to help promote healthy, active lifestyles.

Visitors to the activity zone can actually calculate their Health Footprintsm. Knowing their Health Footprint score helps visitors determine the impact their behaviors have on their own health and the health of their social network, such as their family and circle of friends. Unlike a carbon footprint, which focuses on reduction, the bigger a Health Footprint score is, the more health influence someone has on those around them.

Onboard the custom Anthem Blue Cross HealthFair Bus, visitors will receive a free health evaluation consisting of a full lipid panel blood test; height, weight and waist measurements; blood pressure test; and Body Mass Index analysis. The tests help provide a snapshot of one’s personal health. The HealthFair screening bus is staffed by medical technicians and others who can help answer visitor questions.

Anthem is pleased to announce that fitness guru and celebrity trainer Bob Harper from the popular television show The Biggest Loser, will be on hand, Saturday, October 2 from 10 a.m. to 2 p.m. to meet visitors at the Anthem activity zone. Harper has been involved for the past year in helping Anthem reach out to thousands of Anthem members with valuable health and wellness information.

WHAT:   Anthem Blue Cross Activity Zone, HealthFair Bus
                    Celebrity/fitness expert Bob Harper 

WHEN:         Saturday October 2 and Sunday, October 3, 2010
                     Anthem Booth open each day from 10 am to 10 pm
           Harper visit Saturday, October 2, 10 am to 2 pm
WHERE:       L.A. County Fair, Fairplex in Pomona
Booth GA-Y3132 near the Yellow Gate and Main Parking Lot



About Anthem Blue Cross 
Anthem Blue Cross is the trade name of Blue Cross of California.  Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc.  The Blue Cross names and symbols are registered marks of the Blue Cross Association.