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Press Release

FOR IMMEDIATE RELEASE                                                         October 27, 2010

Media Contact: Peggy Hinz 
(805) 557-6791  

Anthem Blue Cross Launches New Website
 Just for Women

(Woodland Hills, CA – October 27, 2010) – Anthem Blue Cross announced today the launch of a new California website designed to provide reliable, up-to-the-minute information about health, nutrition, fitness, health care options and more for today’s busy woman.

“We recognize that the lives of today’s women are filled with work, friends and family. At Anthem, we wanted to develop a place that’s just for them,” said Pam Kehaly, president of Anthem Blue Cross. “This dynamic new site is all about women’s health, and it can help women in California feel, and become their healthy best.”
Women have unique medical care needs, and many have their own specific health and fitness goals. This new site provides the answers, information and resources women are looking for, all in one convenient place, available 24/7 to fit in with their schedules.

Anthem selected SmartNow to develop the content for the site. SmartNow works with the top two hundred women's health experts across the country, so the content is relevant, reliable and current. In addition, the information is designed to meet women’s personal, professional and business needs. Whether someone is the owner of a company, a consumer or an Anthem member with a specific health question, the site will provide suitable information, and unlike static websites, this one engages women in a community, around conditions, issues and those with similar interests.

Just some of the features of the site include:
- Stay on track with a Dining Out Guide and Fast Food Guide
- Get more nutrition for your money with a downloadable Grocery Guide iPhone app for Anthem members.
- Learn about health conditions and diseases
- See how improved health can help lower costs
- Learn how to compare quality and costs for hospitals in your area

At home, the woman is most often the one who makes the health care decisions that will impact the health of their family, from the foods selected at the grocery store to the health plan for their medical and dental needs. At work too, women are often the ones to make the choices about health care coverage and wellness offerings for their employees. This new site is intended to help guide women in California toward the right choices both at work and at home.

Studies show that when you do something healthy, those around you will too. This site provides the innovative tools, programs and plans that will help women make smarter health care decisions to improve their own health and in turn the health of those around them.

The new website is located at



About Anthem Blue Cross 
Anthem Blue Cross is the trade name of Blue Cross of California.  Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc.  The Blue Cross names and symbols are registered marks of the Blue Cross Association.

About helps corporations reduce health care costs through interactive, personalized diet, exercise and stress reduction programs for employees.  The company works with top medical, fitness and wellness experts to develop programs for optimal employee health. To learn more about SmartNow, visit



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