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Press Release


Media Contact: Darrel Ng
(916) 403-0528
darrel.ng@anthem.com

 

Hopscotch, Double Dutch & Red Light/Green Light—Anthem Blue Cross Brings Back Recess at San Francisco’s Fleet Week
 
Drawing  1 million attendees annually, Fleet Week provides the perfect playground for Anthem Blue Cross to re-introduce classic childhood recess games like Hula-hooping, Four Square and double Dutch jump roping to encourage attendees to Bring Back Recess.  Anthem's goal is to remind people that taking a break isn't a luxury, but a necessity to help renew energy as well as be a source of fun. 
 
Anthem's Bring Back Recess movement is designed is to remind and empower everyone – at work and at school – to take a short break for fun, physical exercise. The benefits are numerous, and cover the physical, mental and emotional spectrum. With childhood obesity, and the rampant multitasking that drains our enthusiasm and energy, it’s never been more important to simply take a break and rejuvenate through play. Bring Back Recess makes this easy by bringing back the games you used to play when you were a kid.
 
At the Bring Back Recess event on the Marina Green, visitors can take advantage of fun, hands-on activities for the family including Four Square, Freeze Dance, timed Hula-Hooping and Jump Roping Competitions and Red Light/Green Light. Participants have the chance to win prizes like t-shirts and jump ropes. Even the youngest kids can test their skills in the Kids’ Area by pinning the healthy food on the belly or tossing bean bags into hungry mouths.
 
Participants can also calculate their Health Footprintsm score at kiosks within the event area. Knowing their Health Footprintsm score helps people determine the impact their behaviors have on their own health and the health of their social network, such as their family and circle of friends.

WHAT:  

Anthem Blue Cross Bring Back Recess

WHEN:

Friday-Sunday, October 7-9
Fri.  12pm - 4pm
Sat. 10am - 5pm
Sun. 10am - 4pm

WHERE:

San Francisco Fleet Week on the Marina Green


 

Anthem is planting the seeds for a Bring Back Recess movement. Anthem Blue Cross will also Bring Back Recess in San Diego at the Harvest Festival (10/21-10/23) and to Sacramento's Harvest Festival (11/18-20) so participants can re-connect with the fun and health benefits that a simple game of Four Square or a jump-roping competition can bring to the lives of their families and communities. 


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About Anthem Blue Cross
Anthem Blue Cross is the trade name of Blue Cross of California.  Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc.  The Blue Cross names and symbols are registered marks of the Blue Cross Association.

 

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