March 21, 2014
Anthem Blue Cross Launches ‘California Moves Miles’ Campaign to Encourage Californians to Move 200,000 Miles in Next Six Weeks
“At Anthem Blue Cross, we want to help improve the lives of the people in our great state, whether they’re 9-years-old or 90,” said Mark Morgan, president of Anthem Blue Cross. “Whether you’re gardening, biking, running or dancing, you should go to CaliforniaMovesMiles.com to log your activities and enter to win some of our great weekly prizes such as Fitbits and Jamba Juice gift cards.”
This is the second edition of the program, which runs from March 17 to April 27. The inaugural effort in 2012 encouraged Californians to move 100,000 miles. By working with select employer groups and running a paid radio, TV and online media campaign in Fresno, more than 800 Californians collectively far exceeded that goal and moved 115,525 miles over eight weeks. Anthem has doubled the goal this year and has expanded advertising to include the Sacramento media market.
“By promoting a culture of health in our homes, our workplaces, our schools and our communities, we can succeed in making California the healthiest state in the nation,” said Diana S. Dooley, secretary of California Health & Human Services Agency.
This program aligns with the objectives of Let’s Get Healthy California, a task force convened by Gov. Jerry Brown that sought to bring together California’s leaders in health and health care to share their expertise, passion, and creativity to develop this vision to improve the health of all Californians. Pam Kehaly, Anthem’s west region President, and Secretary Dooley both participated in that 25 member task force.
Employers who have agreed to encourage their employees to participate include the City of Modesto, Golden 1 Credit Union, California’s Valued Trust, Fresno Surgical Hospital, Teleplan, Super Store Industries, HealthComp and many more.
The site, CaliforniaMovesMiles.com, offers health tips, smart and creative recipes and information about Anthem Blue Cross’s wellness programs. It also has a calculator to help translate activities into “miles.” For example, 20 minutes of light activity such as gardening or bowling is equal to 1 mile, whereas 30 minutes of a vigorous activity such as basketball is equal to 3 miles.
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