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We're teaming up and giving our all to build healthier communities.

 

 

“For more than 85 years, Anthem Blue Cross and Blue Shield has been committed to improving health outcomes for the people we serve. We’re proud to partner with the Liberty to educate, build awareness, and promote community health initiatives in and around New York City that achieve our shared goal of a healthier community for all.”

 

— Victor DeStefano, President, Anthem Blue Cross and Blue Shield in New York

Addressing Social Injustice and Supporting Communities

Anthem and the NY Liberty have joined forces to make an impact on people's health in our cities focusing on areas such as food insecurity, mental health, or other disparities and social justice issues. It is our shared goal to address drivers of health and issues that impact our communities, and we'll show how in the months to come.

 

Learn more about how Anthem Blue Cross and Blue Shield is working to improving the health of our communities, with a focus on:

 

Food Insecurity

 

Mental Health

 

Health Disparities

 

Women's Empowerment and Health

 

Our Communities

The Latest News

#ShineLoudSunday Presented by Empire BlueCross BlueShield

 

May-December, 2023

Shine Loud Sunday is an ongoing campaign dedicated to recognizing local women who are changemakers, business leaders and entrepreneurs advocating for social justice, gender equality, environmental justice, wellness and much more.  Eleven outstanding women were recognized via social media and honored in person at Liberty games throughout the season. For more information about the program, visit  nyliberty.com/shineloudsunday

Empire Donates Tickets to Libs 4 Kids Platform

 

May-September, 2023

Empire's partnership contributed to the team's "Libs 4 Kids" platform, which supports a child’s first WNBA game at Barclays Center. Approximately 400 tickets were donated from Empire for the 2023 Liberty season on behalf of the partnership! Together, we can continue to work towards filling the gaps in opportunity faced by so many in our communities.

Women's Health Game – Presented by Empire BCBS

 

August 6, 2023

Outside of the Barclays Center, fans were treated to a number of pre-game activities designed to celebrate and support women’s health.  A mobile mammogram truck was on hand to conduct the test and help schedule future appointments, while Shape-Up NYC got the crowd moving with free cardio dance and Zumba sessions.  Empire BlueCross BlueShield also provided practical and fun giveaways for fans of all ages! 

Women’s Empowerment Night – Presented by Empire BCBS

 

July 27, 2023

Empire BlueCross BlueShield and the Liberty teamed up to host a very special pre-game women’s empowerment workshop hosted by fitness and fashion influencer and entrepreneur CeCe Olisa. The session was based on Cece’s TedTalk “Building Self-Confidence for the Life You Want” and was designed to help women build confidence through wellness, beauty, and fashion.

The 75 attendees were encouraged to actively participate in exercises such as goal setting and 2023 reflections and received custom affirmation cards as a take home gift.

Empire joins New York Liberty for pep rally to support Food Bank for NYC’s ‘Woman to Woman’ campaign

 

April 11, 2023

The tenants of Penn1 were treated to a special party with a purpose, kicking off the 2023 New York Liberty season while collecting hygiene products for the Food Bank for NYC’s Woman to Woman campaign. This campaign raises critical funds to assemble and distribute hygiene kits to women and girls facing poverty in New York City. The hygiene kits are designed to cover two months’ worth of menstrual products and save individuals anywhere from $90 to $100 for those covered months.

 

Empire executives Alan Murray and Dr. Mark Levy were joined by Liberty CEO Keia Clarke, who gave a sneak peak into the upcoming season. The Liberty’s Team Hype attended the event along with fan favorite mascot Ellie the Elephant to get the crowd hyped up!

 

Thanks to support from Vornado Realty Trust, nearly 150 fans attended and even more made donations.

Empire BlueCross BlueShield and the Liberty honor NYC women leaders with Shine Loud Sunday

 

February-December, 2022

Sponsored by Empire, #ShineLoudSunday is a bi-weekly video interview series that highlights inspirational women across the greater-NYC area who advocate for equality, social justice, environmental justice, wellness, and much more. Together, the Liberty and Empire highlighted 20 women throughout 2022!

 

For more information about the program, visit  nyliberty.com/shineloudsunday.

 

 

Empire BlueCross BlueShield, iHeartMedia and the Liberty partner with nonprofit Common Threads

 

December 8, 2022

As a continuation of Empire BlueCross BlueShield’s commitment to addressing access to healthy food and nutrition education for the NYC community, Empire, iHeartMedia and the Liberty joined national nonprofit Common Threads for a special nutrition showcase at Walter Weaver Elementary School.

 

Common Threads’ interactive and culturally responsive approach to cooking and nutrition education was celebrated with student-led cooking demonstrations and a healthy food distribution, with Stefanie Dolson (Center for the Liberty) making a special appearance and the Liberty's Physical Therapist, Joelle Muro, leading fitness activities for kids during the event.

 

Common Threads programs provide students, families and staff with cooking and nutrition education designed to encourage lifelong healthy habits. Thursday’s Student Showcase event was the culmination of the Small Bites series of interactive nutrition and culinary programming, highlighted by a student-led cooking demonstration to show off the skills they learned throughout the week.

New York Liberty, Empire and Breaking Ground team up to provide care packages and collect winter gear donations

 

November 9, 2022

The New York Liberty teamed up with Empire BlueCross BlueShield and Breaking Ground to create over 500 care packages for residents of Breaking Ground’s safe haven transitional residences across New York City. Breaking Ground’s mission is to strengthen individuals, families, and communities by developing and sustaining supportive and affordable housing and programs for vulnerable New Yorkers.

 

Volunteers for the event were tasked with packing reusable water bottles, long-sleeve tshirts, crew socks, and a thoughtful, handwritten note. Plus, they collected winter wear to help as the temperatures drop.

Empire BlueCross BlueShield hosts Family Fun & Fit Fest at P.S. 398 Walter Weaver

 

November 5, 2022

During the Family Fun & Fit Fest at P.S. 398 Walter Weaver, community members enjoyed live music, health screenings and education, along with a produce distribution provided by the Food Bank For New York City. Our partners from the NY Liberty joined the event to handout team giveaways to attendees.

 

 

NY Liberty, LA Sparks and Empire BlueCross BlueShield join forces to provide food coast to coast

 

October 26, 2022

The NY Liberty teamed up with the Los Angeles Sparks and Empire BlueCross BlueShield to provide food for their local communities, partnering with City Harvest in New York and the LA Regional Food Bank in Los Angeles, to give much-needed nutrition to over 1,000 families.

Empire BlueCross BlueShield and the NY Liberty Celebrate Women's Empowerment Night

 

June 1, 2022

Empire BlueCross BlueShield and the NY Liberty celebrated an inspiring Women's Empowerment Night on June 1, 2022. To mark the occasion, Deborah Ruggiero, MS, RN, MCHES®, Clinical Programs Manager for Empire joined Moderator Jess Sims and panelists Danielle Du Toit, President, SeatGeek and Keia Clarke, CEO, NY Liberty to discuss experience and share advice around the topic, "Own Your Advocacy." Deborah spoke about health advocacy, and shared a three step process to empower women: Create your healthcare team, prepare and share! On court, #ShineLoudSunday honorees, Laura Brosen RN, MSJ & Ariana Butler-Bass, earned recognition for their commitment to New York's communities.

Empire BlueCross BlueShield and the Liberty provide ongoing support to P.S. 398

 

April 1, 2022

In a city with an abundance of food options, can you believe that some of our New York City neighbors live in food deserts, where access to healthy, affordable food is limited? Empire BlueCross BlueShield and the New York Liberty understand the importance of a healthy diet, and have teamed up to make sure the PS 398 Walter Weaver School community can regularly access nutritious food. With a new food pantry and monthly fresh produce distributions, we are working to build a healthier community.

The Liberty join Empire BlueCross BlueShield, Heart of America and iHeartMedia Unveil New On-Site Food Pantry at P.S. 398 in Brooklyn

 

November 9, 2021

With a goal to help address food insecurity in New York City, the partners unveiled a fully functional food pantry at P.S. 398 Walter Weaver Elementary School complete with refrigeration that will allow for the inclusion of fresh produce and perishables.

 

Empire associate volunteers put the finishing touches on the project prior to a ribbon cutting ceremony that featured leaders from the school, the Liberty and local community. Principal Ariana Butler-Bass stated that "without healthy food, kids can’t learn…this pantry is going to help with that!"

 

Launched in September, the Empire BlueCross BlueShield, Heart of America, iHeartMedia and Liberty collaboration has already distributed more than 10,000 pounds of food to local students, families and community members. The food pantry will be stocked monthly with an array of healthy, shelf stable items.

Empire BlueCross BlueShield Launches Partnership to Impact Food Insecurity at P.S. 398 Walter Weaver Elementary School

 

September 2, 2021

National nonprofit Heart of America and Empire BlueCross BlueShield, in partnership with iHeartMedia and the Liberty, announced today an effort aimed at serving under-resourced communities in New York City by addressing hunger and food insecurity at P.S. 398 in Brooklyn. As part of Heart of America’s mission to transform educational spaces into modern learning environments, they will lead the construction of an on-site food pantry which will help increase access to fresh and shelf-stable meals for Walter Weaver Elementary students and their families.

 

Volunteers from Empire and the Liberty kicked off the project today with a food distribution for the students and families, with the Liberty also providing backpacks of school supplies for the students.

New York Liberty UNITY Post-Game Panel Discussion

 

July 27, 2021

On July 11, Empire BlueCross BlueShield served as the presenting sponsor of the New York Liberty’s fifth annual UNITY Day game, with programming focused on the health disparities and inequities faced by women of color.

 

In partnership with Empire, the team hosted a postgame panel discussion focused on addressing health disparities faced by Black women. The panel featured Dr. Teresa Yvonne Smith, an emergency physician who has dedicated her training to working in New York City’s urban communities; Diane Nisbet, Business Change Director on Empire’s Medicaid Team, who focuses on strategic initiatives to address health-related social needs for Empire’s most vulnerable members; and Trixie Kloko-Kamps, a certified midwife at St. Joseph’s Hospital.

 

Before the game, community members and fans had the opportunity to sign up for a free mammogram at a local clinic and visit an Empire van on the Barclays Center Plaza to receive health information.

  Watch the panel discussion video at liberty.wnba.com.

 

 

Empire Teams up with iHeart Media and Heart of America

 

July 12, 2021

Empire has teamed up with iHeart Media and  Heart of America to help schools across the country expand their access to nutritious foods as a way to improve health. By creating customized solutions like learning gardens, food pantries and teaching kitchens, we aim to provide practical, sustainable resources that will help schools in their nutrition efforts.

 

Heart of America (HOA), founded in 1997, transforms educational spaces into modern learning environments so that students, families, and communities can learn and grow. The organization has led in addressing education inequity across the United States for nearly 25 years by delivering high-quality resources and engaging spaces to underserved students and campuses to reduce the digital divide and close the resource gap. HOA has rebuilt and revitalized more than 700 educational spaces including libraries, technology labs, science labs, health clinics, auditoriums, recreation/community centers, and more.

 

iHeartMedia, the number one audio company in the United States, joins the collaboration as a national awareness-building partner in Empire's commitment to addressing food insecurity in under-resourced communities.

 

 

The New York Liberty and Empire BlueCross BlueShield are joining forces to address health inequities and advocate for women in greater New York communities.

 

May 13, 2021

As part of the Liberty's multi-year agreement, Empire BlueCross BlueShield will become presenting partner of the New York Liberty's Women's Empowerment platform, Breast Health Awareness platform and National Days of Recognition activations, all of which will have an amplified focus on Brooklyn and greater New York City. Empire and the Liberty will also team up to recognize women throughout New York who are making a positive impact in their communities, through the yearlong #ShineLoudSunday social media campaign.

 Read full article.