Pregnancy and Women’s Health in New York

Deciding if or when to have a baby is one of the most important decisions you’ll make. Whatever you choose, your Anthem Blue Cross and Blue Shield HP plan is here for you.

Caring for you and your baby in NY

Whether you recently found out you’re pregnant or if you’re trying to become pregnant, we’re here to support you every step of the way.

Download our Pregnancy and Beyond Resource Guide

Use this guide to learn about our Taking Care of Baby and Me® program and how you can support your well-being during pregnancy.


 Pregnancy and Beyond Resource Guide (English)

 Pregnancy and Beyond Resource Guide (Spanish)

Get answers to your questions

Our Health A to Z library has answers to your questions on topics such as pregnancy, childbirth, and breastfeeding.

Explore Pregnancy and Childbirth topics 

Once you find out you’re pregnant


  Schedule an appointment with your OB provider.

  • Prenatal care is very important for you and your baby. Your doctor will ask about your health, perform a physical exam, and tell you your baby’s due date. 
  • Who is your OB provider? If you don’t have one, use the Find a Doctor tool to find a provider near you.


  Stay healthy and strong.

  • Eat healthy foods, stay active, and avoid tobacco, alcohol, and drugs.
  • Go to your doctor and dentist regularly.
  • Keep your vaccines up to date.
  • Protect yourself from sexually transmitted infections (STIs).

  Enroll in Healthy Rewards.

  • You may be able to earn rewards for going to your prenatal and postpartum appointments. To enroll in our Healthy Rewards program, visit the Benefit Reward Hub or call the Healthy Rewards Customer Service Line at 888-990-8681 (TTY 711) Monday through Friday from 9 a.m. to 8 p.m. Eastern time.

  Go to My Advocate® to complete an OB Health Screener.

  • After you complete your OB health screener, you’ll be enrolled in the My Advocate education program which provides the support you need before and after your baby is born. With My Advocate, you can easily reach a care manager and get helpful advice by phone, website, or app. 

Connecting you with doula services in New York

Anthem now covers doula services. Doulas provide support to a mom before, during, and just after birth, as well as during the postpartum period. A doula does not replace a doctor or midwife and cannot deliver a baby.


For help finding a doula, please call Member Services at 800-300-8181 (TTY 711).

Thinking about having a baby?


There are steps you can take early on to have a healthy pregnancy – and a healthy baby, too.

Before you become pregnant, talk with your doctor about:

  Planning to start a family.

  Avoiding tobacco and alcohol.

  Taking medications safely.

  Taking folic acid.

  Making sure your vaccines are up to date.

  Staying active.

  Eating healthy.

Prenatal packet

As an Anthem member, you’ll get a prenatal packet with information about prenatal care, pregnancy benefits, and incentive programs. To request a packet, call 800-300-8181 (TTY 711). Packets may include:


  New Baby, New Life® flier

  Healthy You, Healthy Baby booklet

  Having a Healthy Baby brochure

  My Advocate® flier

  Zika member flier

Taking care of you and your baby

Being a new parent is an exciting time, but it can bring some unexpected challenges. 


Postpartum depression can occur after pregnancy. For more information on postpartum depression, talk to your doctor. You can also contact Postpartum Support International (PSI) at 800-944-4PPD (800-944-4773) (TTY 711).

Feeding support:

  Need help getting a breast pump? Call Member Services at 800-300-8181 (TTY 711). A care manager will help you.

  WIC can also help you with breastfeeding support. Visit the WIC website or call your local WIC office. 

  Visit La Leche or call the La Leche League Breastfeeding Helpline at 877-452-5324.

  Visit Infant Risk Center or call 806-352-2519 for questions about breastfeeding and medications.

Navigating the Neonatal Intensive Care Unit (NICU)

If your baby is premature or has a serious health condition, they may have been admitted to the NICU. To support you, we have a NICU care management program. This program helps you to prepare yourself and your home for when your baby is released from the hospital. After your baby is home, our care managers continue to provide education and support to improve your baby’s health, prevent unnecessary hospital readmissions, and guide you to community resources if needed.

Additional resources:

  The MyPreemie app supports families with preemies. 

AppStore®     GooglePlayTM 

  Graham’s Foundation provides support, advocacy, and research for preemies and their families.

Supporting your partner when they’re pregnant

There are many ways you can be there for your partner during pregnancy:

  Encourage early and regular prenatal care.

  Attend appointments and birthing classes together.

  Help your partner avoid tobacco and alcohol, stay active, and eat healthy.

  Find ways you can pitch in and help reduce stress during the pregnancy.

Be sure to take care of yourself, too. As you help your partner stay healthy, take these steps together:

  Visit your doctor.

  Make sure your immunizations are up to date.

  Avoid tobacco and alcohol.

  Stay active — spend time walking or exercising with your partner.

  Eat healthy.

Your role as a parent is very important to the health and development of your baby. Be sure to check out all the resources on this page to learn more about what to expect during this time.

Coping with the loss of a baby


For help dealing with the loss of a baby, you can find resources here:

First Candle
Support for families who have had a pregnancy or infant loss.
Call 800-221-7437 (TTY 711). Grief counselors are on hand at no cost 24 hours a day, seven days a week.

National SHARE
Pregnancy and infant loss support.
Call 800-821-6819 (TTY 711).

MISS Foundation
Support and resources after the death of a child.
Call 888-455-6477 (TTY 711).

Support and resources

Community Resource Link
Get help finding food, jobs, housing, and other things you may need.

My Advocate®
Maternal health education by phone, website, or app.

Healthy Rewards
Earn rewards for certain health checkups or screenings.

Infant Safe Haven
Learn about safe-haven laws in your state and what to do if you can’t care for your newborn.


Interactive tool: From embryo to baby in 9 months
Watch how a baby grows and changes inside the womb.


CDC Reproductive Health


Smokefree Women


National Tobacco Quit Line

Call 800-QUIT-NOW (800-784-8669) (TTY 711).


Substance Abuse and Mental Health Services Administration (SAMHSA): 

Call 800-662-HELP (800-662-4357) (TTY 800-487-4889).

Decision in recovery: Treatment for Opioid Use Disorder

March of Dimes




BabyCenter: Childbirth cheat sheet



Pregnancy and childbirth apps 

My Advocate Helps

Maternal health education.

AppStore®     GooglePlayTM 

Centers for Disease Control and Prevention Show Your Love 

Health tips from the CDC.

AppStore®     GooglePlayTM