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CelebrateOne and Anthem Blue Cross and Blue Shield Foundation Join Forces to Improve Maternal Health in Greater Columbus

March 28, 2022

Organizations come together to establish new program, Housing for Pregnant Women, to aid pregnant women at imminent risk of homelessness
COLUMBUS – CelebrateOne, Franklin County’s infant mortality prevention collaborative, has been named the recipient of a $265,000 grant from Anthem Blue Cross and Blue Shield Foundation. The grant to CelebrateOne is part of a more than $14.5 million nationwide maternal health initiative that could impact 100,000 women announced earlier this month by Anthem Blue Cross and Blue Shield’s parent foundation.  
This funding will be applied to establish a new program, Housing for Pregnant Women (HPW). HPW is a collaborative effort among CelebrateOne, the Community Shelter Board, Homeless Families Foundation and Columbus Public Health. The goal of the program is to aid pregnant women at imminent risk of homelessness.
“Our vision is that pregnant homeless women can avoid living in shelters or on the street through earlier intervention,” said Maureen L. Stapleton, executive director of CelebrateOne. “Housing stress leads to increased rates of pre-term birth, along with other negative outcomes. Through our program we can offer assistance, provide heathier situations for mothers and babies and start to bring the pre-term birthrate down. This collaboration with Anthem Blue Cross and Blue Shield Foundation helps us take those first steps.”
With this grant, the Anthem Blue Cross and Blue Shield Foundation becomes CelebrateOne’s largest private funder this year.
“This funding for CelebrateOne will allow for greater positive impacts through measurable health outcomes,” said Greg LaManna, Anthem Blue Cross and Blue Shield’s Medicaid President in Ohio. “By supporting and implementing HPW, we are creating positive change for a traditionally underserved demographic and socially vulnerable population that will build towards a healthier future for all in central Ohio.”
CelebrateOne conducted an earlier research study, Healthy Beginnings at Home (HBAH), which found that pregnant women who received housing intervention had more positive birth outcomes in gestational age and birthweight and had fewer and shorter Neonatal Intensive Care Unit (NICU) stays. Women who received housing intervention also experienced no infant deaths. From the demonstrated impact that stable housing has on positive maternal and child health outcomes, HPW was developed.
HPW will provide an integrated housing and health program using a person-centered, trauma-informed, housing first approach. Support offered through the program includes rental and utility assistance, housing search and move-in assistance and housing stabilization services. The public health opportunities HPW will create for women in the program include maternal and child health support and integrated care coordination. HPW will also offer flexible interim housing for women who are unable to be accommodated in traditional shelter.
Media Contact:
Jeff Blunt
Ph: 513-336-4033