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Smart Heart Tips on your Smartphone

November 15, 2016

Anthem Blue Cross and Blue Shield Foundation and the Wisconsin Women’s Health Foundation collaborate on texting initiative to help women fight heart disease

The Wisconsin Women’s Health Foundation (WWHF), supported by the Anthem Blue Cross and Blue Shield Foundation (Anthem), has developed a text message campaign to help Wisconsin women reduce preventable risk factors of heart disease. This initiative is an extension of WWHF’s existing GrapeVine Project, a program that partners with volunteer nurses to provide free, one-hour educational sessions throughout the state on heath topics that disproportionately affect women, including heart health.

Throughout the three-month participation in the texting program, enrollees will choose to focus on the goal of lowering their blood pressure, managing their stress, or reducing their waist circumference. Multiple texts are sent out each week to provide health tips, encouragement, links to online resources, and interactive check-ins. The texting service is completely confidential if the participants reply with questions or progress.

Anthem and WWHF have a shared goal of over two-thirds of women knowing their current blood pressure and waist circumference by the end of the campaign, as well as one-third of them improving one of those risk factors. The results will inform next steps in WWHF’s mobile heart health programming.

Want to participate in the texting program and take control of your heart health? Enrollment is open. Text “BADGER HEART” to 97779 to join! Standard message and data rates may apply.

For more information about the heart health texting campaign or GrapeVine Project, please contact our Program Coordinator, Nora Miller at or log on to our website at

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About Wisconsin Women’s Health Foundation
The Wisconsin Women’s Health Foundation (WWHF) is a statewide non-profit organization whose mission is to help Wisconsin women and their families reach their healthiest potential. WWHF provides programs and conducts forums that focus on education, prevention, and early detection; connects individuals to health resources; produces and distributes the most up-to-date health education and resource materials; and, awards grants and scholarships to women health researchers and related community non-profits. To learn more, visit or call 1-800-448-5148. 

About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem’s inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s Associate Giving program which provides a 50 percent match of associates’ campaign pledges, as well as its Volunteer Time Off and Dollars for Doers community service programs. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

Press release originally issued by the Wisconsin Women's Health Foundation,



Media Contact:
Jeff Blunt
Ph: (513) 336-4033